![]() ![]() It’s hard.”Ī quick look at some of the designers that have discontinued their diffusion brands demonstrates that the model has lost its luster. Then you must maintain both conversations across channels. ![]() “With diffusion lines, you’re splitting your attention to two different brands that have two different voices. “Omnichannel is taking up a lot of focus for these brands that aren’t digitally native, and that’s a lot of time, energy and organizational change,” said Ruth Bernstein, founder of creative agency Yard. Today’s consumers are shopping and researching across brick-and-mortar, online and mobile channels, and legacy fashion houses have been slow to realign their resources accordingly. Diffusion brands had their heyday in the 1990s and early 2000s, but since then, the industry has changed. ![]()
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